Following the launch of "Nike Paradise", Nike acquires virtual sports shoe brand RTFKT
It is reported that Nike and recently announced the acquisition of the virtual uabat sneaker design company RTFKT. It is reported that Nike hopes to accelerate its expansion in the fast-growing "meta universe" through the acquisition of the company; Nike has not disclosed the price of the acquisition of RTFKT. .
RTFKT is a virtual uabats sneaker design company established in 2020. In addition to designing virtual sneakers, it also produces token collections and emojis that are irreplaceable in the meta universe.
Nike's cultivating pace in the meta universe has gone faster since Facebook changed its name to Meta.
Last month, Nike became one of the first big brands to enter the shared virtual world.
In this blockchain-based environment, users can purchase virtual land uabat and other digital assets, such as clothing, for virtual characters in the form of non-fungible tokens (NFT), which are encrypted assets.
Nike CEO John Donahoe (John Donahoe) said in a statement: "This acquisition is another step for Nike to accelerate its digital transformation. It allows us to serve those at the intersection of uabats sports, creativity, games, and culture. Athletes and creators in China.
According to reports, Nike has been planning its own digital future recently. The company filed seven applications with the US Patent and Trademark Office at the end of October, requesting protection of trademarks in its "downloadable virtual goods" and related services. Last month, the company launched the "Nike Paradise" in Metaverse for the first time in cooperation with Roblox, a video game platform. In Roblox, users can play games and put on Nike digital products for their characters.
Virtual worlds such as Roblox are increasingly attracting attention and investment from fashion and apparel brands, because these platforms provide companies with opportunities to connect with young users and create awareness for their products.
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